Three Steps For Building Creative-Evolutionary Cultures

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Considering the technology and change revolution, research is finding that companies need to empower their employees with not only a team dynamic but with a culture that will ignite their creativity.

After over a decade working with organizations and entrepreneurs as a coach who specializes in culture development and teams, it became apparent that many of them did not have the strategies to create a culture that could inspire the best out of its people — one that would continually evolve to master ideas, challenges, customer excellence and communication. The concept of “building trust” was a common topic, yet not many companies knew how to do it beyond surface activities.

In essence, they needed to build what I call a creative-evolutionary culture (CEC).

I find this framework of a creative-evolutionary culture transforms the potential of the organization, benefitting both the team within and the customers they serve. I’ve defined a CEC as a culture that radiates transparency, trust for risk-taking and ideas and a continual-growth mindset pattern. CE cultures set the stage for staying relevant, bringing out the best in your team and building stronger customer relationships. A CEC also allows teams to build trust and growth patterns, gain inspiration from each other, expand their creativity, take risks and learn how to transform expectations around what is possible.

What Does A Creative-Evolutionary Culture Look Like?

When you walk into a room with a team that has a CEC, you will notice a difference. Four key elements that differentiate this culture from a dysfunctional group or team are curiosity-based communication, agreement-setting between members, a driven desire to continually think and act outside the box and a sense of deep respect and trust for each person on the team. It’s an optimal culture based in co-learning, not internal competition. This allows all energy to go toward creative brilliance and solution-finding instead of gossip, “in” and “out” groups and internal mistrust. It is powerful and empowering to each team member.

How Can Your Company Develop A CEC?

First, explore the concept of a growth mindset to find the underpinnings that can be integrated into your culture. In her book Mindset: The New Psychology of Success, Dr. Carol S. Dweck demonstrates the power of the growth mindset in success, innovation and achievement. According to Dweck, growth mindset cultures have exceptional impacts.


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