It’s busy times at Ph.Creative, with the company unveiling a rebrand, completing an expansion of its Liverpool headquarters and adding new staff to its offices in London and New York.
The agency is fast becoming market leaders within the recruitment marketing sector, and is delivering employer brand, talent attraction and candidate experience services for such household names as BT, RBS, Virgin Media, and Telefonica, with an increasing client roster in the United States including Blizzard Entertainment and Magellan Health.
With the new strapline “Defenders of Happiness”, the company is putting the focus clearly on its creative employer brand solutions, and in an brave and confident move the Ph.Creative website has been redesigned purely to help find new people to join its growing team.
The website delivers a talent attraction campaign with a specially-shot sci-fi film entitled “Human Codec”, and an interactive quiz that highlights the creativity and innovation driving the company’s services. As well as the film and website, the campaign is supported by an intriguing Instagram collage, Facebook Live Photo activity and video adverts.
CEO Bryan Adams comments, “We are really excited at taking this next step in the evolution of Ph.Creative. The brand refresh makes it very clear where, why and how we do business, and the website redesign puts the focus on finding great talent to join the business, rather than looking for new clients. We firmly believe that by the time a prospective client views us online they will know what we do and will already be considering our services, so we wanted to put something creative front and centre to show them the quality of the work we deliver day in, day out. It makes sense to do this by running our own campaign to find great staff, which at the same time shows clients what we can do for them.”
With a raft of new clients wins in the UK and the USA, the business is growing quickly. In addition to the rebrand, Ph.Creative has expanded its Liverpool head office with a new studio and additional staff, and has added to staff levels in London and New York, with more offices planned for 2018, especially in the USA.