HR pros are increasingly turning to data for recruiting, engagement


Dive Brief:

  • HR is planning to invest heavily in people and data, with 47% of professionals saying they will be more data-driven in 2022, according to a new survey by Paycor. Harris Poll surveyed 500 HR practitioners and C-suite executives in small to midsize companies nationwide for the study.
  • Small businesses plan to focus on using “small data,” which allows information to be quickly interpreted and used by humans without excessive processing, the study, HR Trendcast, says.
  • Specifically, HR plans to use data to address what respondents said are their two biggest challenges: finding the right people and keeping them motivated.

Dive Insight:

HR continues to examine ways to become more strategic. Automation, artificial intelligence and other technological tools are freeing up HR professionals so that they can use their knowledge as human capital managers in more strategic ways. Technology is becoming especially important in helping HR managers meet recruiting and hiring goals.

Company heads have cited the same top concerns as HR leaders: recruiting, retention and employee engagement. But finding the right candidates, hiring the most talented and keeping valued employees onboard will likely remain challenges in the tight labor market.

In addition to data, employers are looking to compete using upskilling, untapped labor pools and other creative solutions.

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