How HR can Bring Employees and the CEO Together in Three Steps

When it comes to building a positive employee experience, the focus for every HR professional is to ensure that their business’ employees feel valued and know that they are an essential part of the wider organization.

One of the ways to achieve this is by making sure that employees are being listened to and are receiving the necessary face-to-face time with members of the senior management team. Unfortunately, for many large enterprises, this simply isn’t possible, particularly when it comes to the CEO.

With growing teams, increasingly international workforces, and a shift towards flexible working hours, the opportunities for CEOs to speak with staff face-to-face have grown fewer and further between.

Getting the CEO’s time isn’t always the easiest task, but it’s the responsibility of HR teams to make sure that employees are receiving the personal interactions that they both want and deserve. With this in mind, here’s how HR professionals can use technology to bring CEOs and employees closer together in three simple steps:

  1. Make time for face time
    While technology allows us to speak to people on the other side of the globe, there’s still nothing quite like face-to-face interaction. According to recent Kollective research, carried out with more than 2,000 US and UK office workers, 49% of employees are not happy with the current levels of communication from their CEOs, with 62% saying that they expect some degree of face time.

The research also highlights how traditional methods of communication are falling short of expectations, with only 38% of employees being happy with email communication and fewer than one in five wanting to receive updates in the form of written documents. In order to maintain employee engagement and satisfaction, finding the time for in-person feedback is essential .

2. Work with the IT team
For those businesses and CEOs looking to build a genuine personal connection with their staff, it’s necessary to work closely with other teams across the organization. For example, HR teams should be looking to set an example by organizing real-time, face-to-face updates from the senior leadership team.

Where direct conversation is not possible, video communication is becoming the new normal, with 30% of employees saying they expect to catch-up with their CEO over video chat. However, in many instances, a lack of global communication between employees and management is not a result of unwillingness, but rather a lack necessary tools and infrastructure.

While most organizations are now perfectly capable of running video conferences and their internal live streams, when it comes to businesses with tens, or even hundreds of thousands, of employees, issues of bandwidth and scalability inevitably arise. To address these issues, HR departments will need to work closely with the IT team, not only to implement the best employee experiences but to help select the best tools and technologies to make those experiences a reality .

3. Try something new
Video calls are already popular among consumers. When it comes to implementing this in a business setting, there are some obvious advantages. It’s quick and convenient, it saves money, and it’s also a more ‘realistic,’ interactive and personal alternative to a phone call.

Livestreams, training webinars and ‘virtual town hall meetings’ are becoming a popular way to leverage the power of video in organizations. These options allow everyone access to the same materials and mean HR teams can stream to several employees at once, providing face time with senior staff without needing to schedule hundreds of meetings.

While regular newsletters are an important and convenient way for CEOs to update their employees en masse, the addition of video content can help to provide a more human face to the organization. With 68% of employees describing themselves as ‘visual learners’ this can be a vital way for HR departments to ensure that employees are absorbing information while providing a more friendly and personal experience.


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