Help wanted, but only if you’re data savvy

Free stock photo of restaurant, people, cup, laptop

“Digital intelligence director.” “Senior analyst, predictive analytics.” These might sound like job titles at a market research firm, but they are actually recently created positions at major U.S. PR shops.

The new positions reflect the effort by firms to beef up capabilities in measurement and analytics. It’s the next step for PR agencies that had been focusing on building out their content creation chops with roles like creative director, copywriter, and planner, which were long much more common at creative agencies.

(The articles above have been curated from various sources but not been edited by ICube staff)

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