We are living in the age where major part of our tasks and processes are digitized now. The entire world is moving fast towards digitization. People want the information in the digital format. Therefore companies have also started recognizing the importance of adding digitization to their marketing procedures.
With the evolution of technology and social trends, it is essential for HR brands to alter their strategies to adapt to digital environments and platforms. Although, it is difficult to predict the future, HR (Human Resource) professionals must be abreast of the trends to keep a tab on their ever-evolving trend-savvy consumers.
Marketing departments of majority of companies are hiring the digital marketing professionals to make their business to reach the pinnacle of success in the age of digitization.
HR companies will need to start making use of digital advances such as analytics, mobility, EMAIL automation as well as improving their use of traditional technologies, to change customer relationships, internal processes, HR processes and value propositions.
Digital marketing is now taking place of the older marketing forms and therefore slowly and gradually it is being noticed that traditional marketing forms are getting disappeared.
Every business strives to grow faster by moving on the terms of technology.
With the Building of an Effective digital arm of an organisation from the Ground Up series, I hope to provide an overview of the major stages and processes involved in evolving an existing business into a successful digital brand.
1 – Established HR businesses who presently operate in a purely offline capacity but are looking to fully go digital…
2 – HR FIRMS who already operate online but who are not experiencing the results they would hope for and are willing to make some changes.
Having established my aims with the above, it’s time to get started:
Laying a proper plan to implement digital trends in your business will prove to be quite helpful. Here’s how the digital processes work:
There is a lot to digital marketing than just adding online channels as digital presence has proved to be advantageous for businesses, in the current scenario.
For HR firms preparing strongly for the digital future, it means developing digital capabilities in which the company’s activities, people, culture, and structure are aligned toward a set of organizational goals.
In Order to achieve this, HR Executives will need to digitally transform three key areas of their enterprises: customer experience, operational processes and business models in order to thrive in this competitive space.
Hitting the ground running
As an HR firm before jumping headfirst into digital creation it is essential to thoroughly consider the reasons why you’re building an online presence and what you intend to gain from it. Also, it is important to fully establish a digital mindset within the environment.
Specific goals and aims must be established before anything else is done to ensure that all aspects of your website and online marketing are tailored to best serve the business and achieve your stipulated goals.
Adoption and communication plan
Throughout the whole digital transformation process, the HR department or business must accompany and clearly inform their employees and partners about the importance of using the digital tools selected. The ideal is to lead by example: if managers begin to use them, it will be easier for the rest of the employees to gradually start to use them too.
“Human resources stand to benefit greatly from digitization trends”.
Establish Budgets, ROI + KPIs
The next is to take a step further to get digital specialists in-house. The recruitment and development of a full-fledged digital Department within your organisation and the subsequent digital marketing processes will require capital. How much capital is dependent upon a vast number of variables; not to mention your available budget. At this stage the services of a digital marketing agency are likely to be incredibly useful. These Digital marketing specialists are able to outline the website functionality you’ll require to achieve your goals, the cost of website design, development and maintenance and the cost of SEO and other digital services to ensure success.
By consulting closely with a digital transformation agency (Businessplus Services) – or indeed utilising your own experience you will be able to establish two vital acronyms: ROI and KPIs.
The Return On Investment is essential – if you can’t foresee an ROI which offers definite benefit to your company then it may be necessary to re-think your aims.
Any digital company worth their salt should be able to assist you in formulating and ultimately facilitate YOUR digital goals spanning from website development through to 12 months from kick-off period.
Learn From Your Company’s Early Digital Adopters
After the establishment of your DIGITAL TEAM, they likely have valuable experience and best practices to share with other department to help your organisational culture grow digitally.
Your Digital department can play a role in developing the overall digital enterprise strategy, organization, and culture if properly built and given necessary support to implement effective strategies to help your HR organisation OR HR Department.
(The articles above have been curated from various sources but not been edited by ICube staff)