4 Reasons Why HR Chatbots are Key to Employer Brand Building

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Standing out in a competitive job market is always difficult, not to mention that 30 percent of new hires will quit only 90 days after joining the organization! Clearly, your employer brand image is an essential component as you seek to attract and retain top talent. We share four reasons why HR chatbots could be the secret to deeper engagement, and how to leverage this technology for employer brand building.

From retail to IT, chatbots have completely changed how industries approach customer relationships and online interactions. What used to be a daily (or even weekly) response cycle, is now reduced to a matter of seconds – with 24/7 availability as a bonus – giving users the assurance of real-time support. In the last couple of years, we have seen HR chatbots take center-stage as well, reducing workloads on HR practitioners and allowing teams (especially those working in high-pressure, high-volume conditions) the time to focus on strategic tasks. And with the emergence of AI and smart automation, HR chatbots are ready to take off like never before.

Here’s a quick roundup of some of the areas where HR chatbots can make a difference, reinforcing the employer brand and reimagining relationships in the workplace – just as it did in customer-facing scenarios.

1. Zero Loss of Human Touch when Recruiting
Recruitment automation is a staple for modern enterprises, allowing HR teams to hire in bulk without spending massive efforts, time, or investment. It also brings an exceptional level of standardization and accuracy, which simply isn’t possible with an end-to-end manual process.

However, one of the apprehensions around recruitment automation is the loss of human touch. Specifically, companies who pride themselves on employee centricity and work culture, often worry that automation will create a generic perception in front of new recruits. HR chatbots mitigate these possibilities by providing tailored, employer brand-specific answers to candidates’ queries. “No organization has enough recruiters or humans. Chatbots thus serve as a close second to having a human-like HR Coordinator that engages applicants and employees in a personalized way, learning from them via artificial intelligence,” says Sahil Sahni, Co-founder at AI-recruiting solutions provider, AllyO.

Chatbot offers a humanized interface where candidates can enter their data, undergo initial screening, arriving at a shortlist for the employer to consider. Rejected candidates can even be auto-sent messages, keeping them engaged to create a future potential talent base.

2. Strengthened Engagement after Onboarding
Almost 30 percent of employees quit their jobs in just 90 days after onboarding, making these formative weeks crucial to building channels of communication and ensuring long-term retention. However, caught between busy work days and tight schedules, immediate managers do not have the requisite time to answer every query, leaving recruits (especially ones starting work for the very first time) disengaged.

Needless to say, the impact on employer brand is severe. HR chatbots can quickly address common queries and FAQs for new hires. “Chatbots help employers deliver a superior employee experience by avoiding ‘blackhole syndrome’, since chatbots serve every applicant right then, and progress them to a qualified state with minimal waiting. They also give more time back to humans who can better serve candidates strategically, which leads to better experience overall,” says Sahil.

Deployed at the time of onboarding and continuing into the first few weeks, HR chatbots can ease recruits into the workplace, sharing schedules and reminders, suggesting tips and amenities, and guiding them to areas of interest and activity.

3. Informing Employer Brand Strategies with Data
Companies have picked up the chatbot trend for more than just its cosmetic capabilities. HR chatbots can self-assemble knowledge based on on-going interactions, with the potential to apply deep learning and machine learning which augment these capabilities over time.

Even in its most rudimentary state, HR chatbots can collect data from employee interactions and, combined with analytics, gives employers a wealth of insights on which to base their branding strategies. “Provide micro-analytics to HR leaders that allow them to measure and optimize their brands across various channels,” says Sahil. If employees are continually complaining about lack of leadership involvement, for example, the organization can address this proactively and position its renewed focus as a brand differentiator.

Data capabilities span areas as diverse as candidate preference mapping, skillset trends identification, employee behavior monitoring, and more, making HR chatbots a useful asset for any employer.

4. A Democratized Workplace and HR Function
HR chatbots are poised to become intelligent assistants for HR managers, meaning that the ‘gruntwork’ which was earlier delegated to interns or new recruits, will now be automated. This will go a long way in breaking down traditional ranks and barriers. What’s more, chatbots ensure that employees across the organization have equal access to data and enjoy the same level of attention from HR practitioners, as there is now no room for human prejudice/bias. Employees are also likely to be more forthcoming with their grievances, as an HR chatbot promises 24/7 availability and absolute privacy. Companies choosing HR chatbots, therefore, can speak of a transparent, inclusive, and democratized work culture – reinforcing their perception in the job market.

In Conclusion
Did you know that over 60 percent of job seekers are vocal about their experience, discussing it within their community? In the age of social media, this means that a negative experience impacts more than the immediate candidate pool, with far-reaching effects on referral campaigns and future hiring cycles.

That’s why it’s crucial to double-down on employer brand strategies, leveraging HR chatbots as a key driver for engagement and response delivery. Employers who successfully utilize the potential of HR chatbots, coupled with AI and analytics, will stand out in a competitive marketplace and attract the brightest minds out there.

Source: https://www.hrtechnologist.com/articles/strategy/4-reasons-why-hr-chatbots-are-key-to-employer-brand-building/

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