Help wanted, but only if you’re data savvy

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“Digital intelligence director.” “Senior analyst, predictive analytics.” These might sound like job titles at a market research firm, but they are actually recently created positions at major U.S. PR shops.

The new positions reflect the effort by firms to beef up capabilities in measurement and analytics. It’s the next step for PR agencies that had been focusing on building out their content creation chops with roles like creative director, copywriter, and planner, which were long much more common at creative agencies.

(The articles above have been curated from various sources but not been edited by ICube staff)

HR professionals key to driving productivity in firms

The role of HR professionals in driving the growth of enterprises and the need for them to reorient strategies to make most of the opportunities while learning to tackle the challenges emerging with more millennials in the workforce was highlighted at a conclave in the city on Friday.

(The articles above have been curated from various sources but not been edited by ICube staff)

Revolutionising the hiring market

Technology has changed the face of every aspect of today’s life. Improvisations and optimisation of business, connectivity, travel and many daily amenities have made life easy. With the increasing mantle of technology, Worknrby — an online portal for employers and employees help people in finding the jobs.

(The articles above have been curated from various sources but not been edited by ICube staff)

How recruiters can kick-start their 2018 planning

Year end is closing in and for many HR Departments it’s time (or past time) to craft a recruitment plan for 2018. Don’t usually make one? It’s a good year to start.

Before the bustle of open enrollment, take time to outline what your structure will be for next year’s hiring needs, how you can capitalize on what worked in the past and which strategies to ditch in the future.

“You can’t always plan for the future,” Abby Baumann, senior marketing coordinator at EPAY Systems, a leading SaaS provider of integrated human capital management software, said. “While many companies develop an annual plan, our clients often hire as needed. You can’t always plan for the ebb and flow of an hourly workforce.”

However, she adds that a hiring plan should always take budget and business goals into consideration.

Whether you’re developing a formal plan or not, it’s a good time to review and hone your processes. For small and large companies, budgeting and forecasting has likely already begun. They may be planning head count, but you can enhance that with strategy. Some things to consider:

Anticipate attrition

Pat Russo, principal and LaborWise leader at Deloitte Consulting LLP, recommends that companies should develop an annual plan, including a process to continually refine the plan.

Employers should know:

How many new positions will be created;
How many positions are expected to be removed in the organization; and
The potential locations of roles.
There should also be a view of how many roles will need to be filled based on historical trends of attrition.

“We recommend that our clients engage in a workforce planning program that projects near-term (<12 months), mid-term (1-2 years) and long-term (3-5 year) skill and position requirements,” Russo said.

What to considering when sourcing

Current and compliant review

Are your job descriptions, applications and other written materials current and accurate? Particularly for those openings that you can anticipate, take the time to work with the hiring manager to get them ready for posting.

Are you listing any non-compliant information? If you’re in one of several states, questions about salary history may be banned. For other locations, predictive scheduling laws may be taking effect. Local jurisdictions may have even more new legislation that will affect the way companies hire. A compliance review may save a lot of headaches in the coming year.

Data analysis

End of the year is the best time to analyze what worked and what did not. Are you attracting the right talent? What sources netted you the best results and which were a waste of time and effort? It’s time to dig through big data for answers. Analyze your best hires from the past year. Where did you find them? Just because a source provided hundreds of resumes/applications doesn’t mean a single one was useful.

Hone down your recruitment sources to ones that return on your investment of time and energy and ditch the rest.

“In order to determine what worked or didn’t work in the past year, it’s important to have workforce management software with comprehensive analytics features,” Bauman said. “You can use that insight to help make hiring decisions for 2018.”

(The articles above have been curated from various sources but not been edited by ICube staff)

DEAR HR: Building An Effective Digital Process Just Got Easier

We are living in the age where major part of our tasks and processes are digitized now. The entire world is moving fast towards digitization. People want the information in the digital format. Therefore companies have also started recognizing the importance of adding digitization to their marketing procedures.

With the evolution of technology and social trends, it is essential for HR brands to alter their strategies to adapt to digital environments and platforms. Although, it is difficult to predict the future, HR (Human Resource) professionals must be abreast of the trends to keep a tab on their ever-evolving trend-savvy consumers.

(The articles above have been curated from various sources but not been edited by ICube staff)


To bring in more millennial members and recruit the Gen-Z young people who are following them into the workforce, you’ll need to evolve your communications strategy and test new platforms. And, yes, that means you better be good at social media.

(The articles above have been curated from various sources but not been edited by ICube staff)